Featured Project
"Identity Hot Tip: Make your IT team faster"
Client: Ping Identity | Role: Creative Concept / Writer |
Agency: Centerline Digital
Centerline Digital worked with Ping Identity to create a campaign around the "Chief Identity Champion"--a fun character (portrayed by Terry Crews) that visits clients to deliver secure online identity solutions to their businesses. This video, concepted and scripted by me, was one of several in the series.
My other videos in the series:
I'm not a marketing writer that does creative things...
I'm a creative writer that does marketing things.
I'm a Writer's Guild award-winning scriptwriter, author of 16 published books, and former monthly columnist for two national print magazines.
B2B messaging is my specialty. I'm an expert at turning highly-technical, complex products and solutions into approachable, engaging stories that appeal to actual human beings.
But I'm way more than that. My extensive (20+ years) of writing experience is--let's say, "less traditional"--than most marketing agency creatives. Intrigued? Read on!