Featured Project
"Identity Hot Tip: Make your IT team faster"
Client: Ping Identity | Role: Creative Concept / Writer |
Agency: Centerline Digital
Centerline Digital worked with Ping Identity to create a campaign around the "Chief Identity Champion"--a fun character (portrayed by Terry Crews) that visits clients to deliver secure online identity solutions to their businesses. This video, concepted and scripted by me, was one of several in the series.
Featured Project
"Winning with Modernization"
Client: IBM | Role: Creative Concept / Writer |
Agency: Centerline Digital
IBM came to us with a request to do a series of four to five webinars discussing IT modernization. One of our lead CDs thought that would be boring, so he pitched the idea of framing the webinars as fun, tongue-in-cheek 5-6 minute game shows to tout the benefits of incorporating IBM mainframes into your modernization journey. The contestants represented the competition: Ari Weston (Amazon Web Services), Jill Cerulean (Microsoft Azure), and IBM (Ivy Beeman). We even included a 30-second, funny IBM commercial in the midst of the "broadcast."
Four gameshows were planned, but only one made it to final edit and was never released. I came up with the concept for the gameshow itself, as well as writing the script for the gameshow and the ad.
Featured Project
"Winning with Modernization 30-second Ad"
Client: IBM | Role: Creative Concept / Writer |
Agency: Centerline Digital
This is the stand-alone ad from the Winning with Modernization gameshow. Again, it was never used...but I think it would have been a HUGE hit.
I'm not a marketing writer that does creative things...
I'm a creative writer that does marketing things.
I'm a Writer's Guild award-winning scriptwriter, author of 16 published books, and former monthly columnist for two national print magazines.
B2B messaging is my specialty. I'm an expert at turning highly-technical, complex products and solutions into approachable, engaging stories that appeal to actual human beings.
But I'm way more than that. My extensive (20+ years) of writing experience is--let's say, "less traditional"--than most marketing agency creatives. Intrigued? Read on!