VIDEO
Project | 01
"The Perfect Order (Teaser)"
Client: IBM | Role: Creative Concept / Writer |
Agency: Centerline Digital
IBM Order Management is a complex solution that is difficult to demonstrate, so our team was challenged to come up with a way to show potential customers how it works.
Working with our senior art director, I came up with the idea of the Fulfillment Director using a futuristic "strategy/war table" to oversee every aspect of his company's fulfillment operation to create "The Perfect Order." The full three-part video can be viewed here: Part 1; Part 2; Part 3.
Project | 02
"20 Years in 20 Minutes"
Client: IBM | Role: Writer | Agency: Centerline Digital
IBM Customer Engagement wanted to convey the primary advantage of the cognitive, transparent supply chain: the ability to quickly get new supply chain professionals up-to-speed on legacy information.
This fun live-action piece imagines how companies might impart this information without IBM's technology.
Project | 03
IBM CHQ WALL: Quantum Computing
Client: IBM | Role: Writer | Agency: Centerline Digital
In 2017, IBM corporate headquarters in Armonk, NY installed a huge video wall in the lobby, and our agency was tasked with telling simple, elegant customer stories using footage, music, and minimal text.
We've produced over a dozen of these "high-tech haikus," which are seen by hundreds of visitors every day.
Project | 04
IBM Security Cloud Identity
Client: IBM | Role: Creative Concept/Writer |
Agency: Centerline Digital
Identity and and access management is a difficult concept to explain, much less visualize. However, IBM Security needed a video that clearly conveyed the concept to those who might not be familiar with it.
Utilizing a creative mix of the live action manipulation of a practical object and 3D animation, we used the metaphor of marble mazes and games to explain IAM in a video that's both effective and fun.
Project | 05
"Little Mermaid" Trailer
Client: Carolina Ballet | Role: Writer | Agency: Centerline Digital
Our agency does a lot of B2B technology work, but we occasionally work with organizations in our community to support charity and the arts.
This simple but elegant trailer uses motion text, fleeting visuals, and an evocative score to promote the Carolina Ballet's 2017 production of "The Little Mermaid."